dotions
brand kit

Meet Pip.

Dotions had no logo, so Pip is it: a grape plush dot, drawn entirely in code, hair by hair. Everything here is rendered live in your browser; the files are exports of the same drawings.

The wordmark

dotions

The name

A pip is a dot on a die, and the smallest move a price can make. Dotions: dots, plus options.

The mouth

Pip's smile is a volatility smile: higher on the left, where puts cost more, the way every stock's is. Call it a smirk.

The visor

A trader's eyeshade, in mint. Pip wears it on the job; the mark goes without.

The mark

Flat, for small sizes: the edge is roughened so it still reads as fur at 16 px.

Colour, with rules

Each colour means one thing, everywhere on the site.

  • Grape
    #7B5CFF
    Pip, Dotions and $DOTIONS
  • Mint
    #1DBF8A
    calls
  • Coral
    #FF6680
    puts
  • Honey
    #FFB020
    what the house owes, and the shapes
  • Ink
    #16213A
    text
  • Sky
    #CBEAFF
    the world everything floats in

Type

Fredoka

Display. Round, heavy, soft: the plush in letterform.

Nunito

Body. Rounded terminals so the text matches the fur.

$2.25 ×100

JetBrains Mono, for every number that matters.